Breaking – Costco Reverses Decision to Drop D’Souza’s “America”
Well, that didn’t take long. As reported here earlier today, Costco had decided to return all its copies of Dinesh D’Souza’s book America – Imagine a World without Her. Costco claimed it wasn’t selling well. This evening (July 8) Costco told Fox News it was reversing that decision and will re-stock the book.
Perhaps in part due to Costco’s unintended publicity for the book, D’Souza’s America is now Number 1 on Amazon. That’s Amazon, not Costco. That’s lost revenue and a black eye for Costco. And Costco told Kelly it will take a couple weeks to re-stock. Tsk, tsk, tsk. What a fiasco!
According to reports, Costco was deluged with criticism from angry customers, including Costco members promising to drop their Costco membership for one at competitor Sam’s Club or BJ’s instead. That’s a much bigger issue than lost book sales.
Costco’s leadership may have hoped to help President Obama by dealing a blow to D’Souza’s book and movie, but it appears that they ended up giving it a boost instead. Sweet justice.
Here’s a clip of Fox News’ Megyn Kelly announcing the Costco reversal in an interview with Gerald Molen.
UPDATE July 9: See also, below, Sean Hannity’s interview of Dinesh D’Souza, which aired late on July 8.