Arizona Part of Obamacare Advertising Campaign

| September 7 2013
John Walker

Red States Targeted For $12 Million Ad Blitz

While the administration rallies support from Obamacare supporters ranging from Katy Perry to the Baltimore Ravens, the taxpayer-funded advertising campaign marches on toward the opening of the plan’s insurance exchanges on October 1.

On September 30, the eve of the exchange openings, television viewers in Arizona and other mostly red states will witness an Obamacare advertising blitz designed to encourage citizens to shop for healthcare insurance through the exchanges.

Politico reports that the Center for Medicare Services at the Department of Health and Human Services (HHS) has reserved at least $12 million in air time for the advertising campaign.

The ads will air in Arizona, Texas, Florida, Pennsylvania, Georgia, Missouri, Ohio, Indiana, North Carolina, Oklahoma, Tennessee, Louisiana, and Michigan.

Of the states designated, all but Missouri have a Republican governor. The list of states and spending targeted for the television ad blitz is expected to grow before October 1.

The open enrollment period for participation in Obamacare insurance exchanges runs from October 1 through next March. The entire Obamacare program begins on January 1.

States had the option of establishing their own insurance exchange, partnering with the federal exchange, or defaulting to the federal exchange. Of the states designated for the advertising campaign, none established their own exchanges. Only Michigan and North Carolina chose to partner with the federal exchange. The others defaulted to the federal exchange.

A spokeswoman for HHS said the Obamacare information campaign included targeted ads.

“Starting October 1, millions of Americans will be able to access quality, affordable health coverage for the first time and we will continue educating and informing the uninsured of this opportunity,” she said.

The spokeswoman declined to divulge the scale of television advertising planed to promote enrollment in the Obamacare insurance exchanges.

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