Believe in Our Future
Mitt Romney and his campaign are in a race against Barack Obama to define the former Massachusetts Governor in a favorable light and control the campaign narrative. It’s obvious that Obama’s tactic will be to tear down his challenger rather than run on the merit of his record. When that record includes running up record deficits, abysmal approval ratings and the economy continuing on a three year slide and no end in sight, who could blame him?
Romney’s latest campaign ad looks to draw a clear distinction between the candidates. Outlining his business experience, efforts in saving the troubled Olympics in Salt Lake City and his work as the Governor of a liberal stronghold like Massachusetts, Romney’s ad clearly does what Obama’s can’t: embrace his record.
The ad, entitled “Believe in Our Future”, starts by showcasing Romney’s grasp of free market entrepreneurship. “I know what it’s like to hire people and to wonder whether you’re going to be able to make ends meet,” says Romney. He then fires a clear shot at Obama’s big government policies adding, “Freedom and free enterprise are what create jobs, not government.”
This is the message Romney must continue to pound into the conscience of the voter. Do we really want trillions in new debt, stimulus with no oversight or tangible gain, stagnant housing and jobs markets and a government that believes that business is only in existence because of the foresight of legislative genius?
If Romney can convince voters that despite a down economy and weak job market he is the guy to take on tough challenges and create success, that he can work with legislators to create positive change (maybe even pass a budget) and that he will get out of the way of America’s businesses to let the market right itself, the public will respond.
This is the image Romney & Co. are fighting to foster. Creator, director, consultant, governor, rescuer. Hope and Change 2.0? Maybe. But it’s amazing how much more powerful those words sound when coupled up with an actual record to lean on.